World Continence week – 23rd to 29th June 2014
The ICS (International Continence Society) World Continence Week (WCW) is an annual initiative with the primary aim to raise awareness about global incontinence related issues.
Incontinence is the involuntary leakage of urine or faeces. It is a sensitive condition that affects an estimated 200 million people across the world. Historically, conditions affecting the bladder and bowel have often been uncomfortable or "taboo" subjects and accordingly these medical disorders have been underreported and under-diagnosed. Surveys have shown that fewer than 40% of individuals with urinary incontinence mention their problem to a doctor or nurse and this figure is even higher for those with bowel incontinence. On occasion these conditions have been inadequately treated and poorly addressed by medical professionals, despite the substantial impact on individual health, self-esteem and quality of life.
In light of this, WCW seeks to draw attention to and increase public awareness about these conditions and to give sufferers the confidence to seek help and improve their quality of life.
This year’s campaign is focussing on an international study of bladder related symptoms. ICS are asking you to complete a bladder dairy and answer some questions on your bladder habits.
The diary can be accessed here by downloading the Bladder Diary Day Promotional Materials!